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Article . 2022 . Peer-reviewed
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ANAlisis Media sosial

descriptionPublicationkeyboard_double_arrow_right Article , Preprint 15 Jan 2022Publisher:Center for Open Science
Authors: arista;

doi: 10.31219/osf.io/mcfb7

ANAlisis Media sosial

Abstract

TikTok merupakan aplikasi sosial media yang diluncurkan oleh perusahaan asal Tiongkok.TikTok memungkinkan penggunanya membuat video berdurasi 15 detik yang disertai denganmusik, filter, dan beberapa fitur kreatif lainnya. Di Indonesia terdapat 30,7 juta penggunayang aktif sehingga menjadikan Indonesia sebagai negara dengan pengguna TikTok terbesardi dunia. Maraknya jumlah pengguna TikTok yang aktif di Indonesia tentu dapat memberikanpeluang bagi brand untuk menjadikan platform TikTok sebagai platform social mediamarketing. Adapun 5 vendor smartphone di Indonesia yang memanfaatkan TikTok sebagaiplatform marketing, yaitu : Oppo Indonesia, Samsung Indonesia, Vivo Indonesia, XiaomiIndonesia, dan Realme Indonesia. Tujuan dari penelitian ini yaitu untuk menghitungkredibilitas dari performa akun TikTok Top 5 Vendor Smartphone di Indonesia. Metode yangdigunakan untuk penelitian ini yaitu metode eksploratif kuantitatif. Hasil dari penelitian inimenunjukan bahwa vendor smartphone Oppo Indonesia mendapatkan peringkat pertama danmemiliki kredibilitas performa akun yang baik.

Keywords

Other Social and Behavioral Sciences, Social and Behavioral Sciences

  • BIP!
    Impact byBIP!
    selected citations
    These citations are derived from selected sources.
    This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
    		 0
    popularity
    This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
    		 Average
    influence
    This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
    		 Average
    impulse
    This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
    		 Average
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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
hybrid