This study explores the influence of Green Logistics Management (GLM) on Sustainable Logistics Performance (SLP), emphasizing the pivotal role of Green Innovation (GI) in promoting sustainability and enhancing logistics efficiency (LE). As organizations increasingly seek to align operational efficiency with environmental goals, GLM has emerged as a strategic approach to achieving this balance. The research evaluates the impact of GLM on SLP, examines GI’s contribution to improving LE, and validates the relationship between green logistics practices and SLP. Survey-based data analysis employing reliable scales (AVE and Cronbach’s alpha > 0.70) reveals that GI significantly advances LE. Firms demonstrate a strong commitment to sustainability, with high scores for eco-friendly packaging (5.35) and clean technologies (5.14). Despite this, variability in adoption rates highlights differences in implementation across organizations. The findings confirm that GLM positively influences SLP, underscoring the importance of integrating green practices into logistics operations. This study provides actionable insights for organizations and policymakers by addressing inconsistencies in green logistics practices and proposing strategies to enhance sustainability and operational efficiency. It presents a practical framework for improving environmental and business performance, offering valuable guidance for firms striving to achieve sustainable growth while meeting environmental objectives. The research contributes to advancing the logistics sector's sustainability and innovation-driven performance.