
Visual Communication Design unprecedented tremendous development, rich visual form also brings to the audience a sense of visual fatigue. Visual communication designers must be the most sensitive to understanding the audience's attention lying. Graphical symbols have vivid, expressive and appealing features. The most important thing is to make people in a short period of fast memory, distinguish complex visual information, making it stand out. This paper focuses on research on graphic symbols expression in visual communication design. This paper mainly use classic business case study analysis, to find graphic symbols in Visual Communication Design major commercial value and social significance. For the re-creation of graphic symbols in-depth analysis, draw lessons from the relevant argument scholars, to achieve rich connotation about a graphic symbol context, the diversity of the graphic symbol, figurative expression of graphic symbols, graphical notations of abstract expression and so on.
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