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Article . 2006 . Peer-reviewed
License: CC BY
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Article . 2006
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https://dx.doi.org/10.29313/me...
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Pemasaran bagi Petualang sebagai Kegiatan Komunikasi Pemasaran

descriptionPublicationkeyboard_double_arrow_right Article , Other literature type 20 Dec 2006Publisher:Universitas Islam Bandung (Unisba)Journal:Mediator: Jurnal Komunikasi, volume 7, pages 201-212 (issn: 1411-5883, eissn: 2581-0758, Copyright policy )
Authors: Ratih Tresnati;

doi: 10.29313/mediator.v7i2.1284

Pemasaran bagi Petualang sebagai Kegiatan Komunikasi Pemasaran

Abstract

Marketing for Adventurer aims adventurer as its consumers. Instead of revenue-based, adventurer consumer is based on lifestyle. Their hobbies are outdoor sports such as bungee jumping, rock climbing, off-road driving, wild-river canoeing, etc. Marketing for adventurer has specific strategic: (1) STP Strategy—market segmenting, market targeting, market positioning; (2) Customer Experience Strategy (CES) as the sequel of Experiential Marketing (EM). EM focuses more on emotion touch and feelings.

Keywords

pemasaran bagi petualang, komunikasi pemasaran, strategi STP, CES., Communication. Mass media, P87-96

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    popularity
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    influence
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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
gold