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Pengaruh Komunikasi Antarpribadi Barista dan Konsumen terhadap Kepuasan Konsumen

Authors: null Muhammad Adham Rashif;

Pengaruh Komunikasi Antarpribadi Barista dan Konsumen terhadap Kepuasan Konsumen

Abstract

Abstract. Indonesia has suitable natural conditions which are ideal for growing quality coffee. The presence of coffee shops in Indonesia is not only a place to sip a cup of coffee, but also a part of the lifestyle for urban communities. This study uses the positivism paradigm. The positivism paradigm in social research refers to the use of the scientific method to test hypotheses about social phenomena. In a positivism view, researchers can use quantitative data collection techniques and apply statistical analysis to test hypotheses. The problems that can be identified in his research are: (1) How big is the social influence of baristas and consumers on customer satisfaction of Fore Coffee Outlet Yogya Sumbersari Junction, (2) How big is the influence of barista and consumer trust on customer satisfaction Fore Coffee Outlet Yogya Sumbersari Junction, (3) How much influence does the perception of baristas and consumers have on customer satisfaction Fore Coffee Outlet Yogya Sumbersari Junction, (4) How much influence does the communication skills of the barista and consumers have on customer satisfaction Fore Coffee Outlet Yogya Sumbersari Junction. Based on the results of data research and discussion, the conclusion is that Interpersonal Communication between Baristas and Consumers has a significant influence on Consumer Satisfaction at Fore Coffee Outlet Yogya Sumbersari Junction with a contribution of influence that is equal to 41% while the remaining 59% is the large contribution of influence given by the factors other factors not examined. Abstrak Indonesia memiliki kondisi alam yang cocok dan ideal untuk menanam kopi berkualitas. Kehadiran kedai kopi di Indonesia tidak hanya menjadi tempat menyeruput secangkir kopi, tetapi juga menjadi bagian dari gaya hidup masyarakat urban. Kajian ini menggunakan paradigma positivisme. Paradigma positivisme dalam penelitian sosial mengacu pada penggunaan metode ilmiah untuk menguji hipotesis tentang fenomena sosial. Dalam pandangan positivisme, peneliti dapat menggunakan teknik pengumpulan data kuantitatif dan menerapkan analisis statistik untuk menguji hipotesis. Permasalahan yang dapat diidentifikasi dalam penelitiannya adalah: (1) Seberapa besar pengaruh sosial barista dan konsumen terhadap kepuasan pelanggan Fore Coffee Outlet Yogya Sumbersari Junction, (2) Seberapa besar pengaruh barista dan kepercayaan konsumen terhadap pelanggan kepuasan Fore Coffee Outlet Yogya Sumbersari Junction, (3) Seberapa besar pengaruh persepsi barista dan konsumen terhadap kepuasan pelanggan Fore Coffee Outlet Yogya Sumbersari Junction, (4) Seberapa besar pengaruh keterampilan komunikasi barista dan konsumen terhadap pelanggan kepuasan Fore Coffee Outlet Yogya Sumbersari Junction. Berdasarkan hasil penelitian data dan pembahasan maka diperoleh kesimpulan bahwa Komunikasi Interpersonal antara Barista dan Konsumen memiliki pengaruh yang signifikan terhadap Kepuasan Konsumen di Outlet Fore Coffee Yogya Sumbersari Junction dengan kontribusi pengaruh yaitu sebesar 41% sedangkan sisanya sebesar 59%. adalah besarnya kontribusi pengaruh yang diberikan oleh faktor faktor lain yang tidak diteliti.

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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
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