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Article . 2014 . Peer-reviewed
Data sources: Crossref
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Marketing with Social Media

Authors: Margaret Katny;

Marketing with Social Media

Abstract

There are undoubtedly many books on using social media technologies to market a service but few that cover several technologies in one guide. This step-by-step guide introduces different technologies and shows the reader how to make use of them to market a library service. The social media technologies covered include Facebook, wikis, video-sharing sites, Pinterest, Google+, Foursquare, blogs, QR codes and Twitter. It is unlikely that any library will want or need to use all of these tools and this guide equips the readers with the knowledge to select the ones that will work best in their library’s context and meet their user needs.

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    popularity
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    Average
    influence
    This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
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    impulse
    This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
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Powered by OpenAIRE graph
Found an issue? Give us feedback
selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
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