
There are undoubtedly many books on using social media technologies to market a service but few that cover several technologies in one guide. This step-by-step guide introduces different technologies and shows the reader how to make use of them to market a library service. The social media technologies covered include Facebook, wikis, video-sharing sites, Pinterest, Google+, Foursquare, blogs, QR codes and Twitter. It is unlikely that any library will want or need to use all of these tools and this guide equips the readers with the knowledge to select the ones that will work best in their library’s context and meet their user needs.
| selected citations These citations are derived from selected sources. This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically). | 0 | |
| popularity This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network. | Average | |
| influence This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically). | Average | |
| impulse This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network. | Average |
