The problem that arises during the operation of tires is cyclic deformation, in which there is a conversion of mechanical energy into heat. However, due to the low thermal conductivity of rubber, repeated cyclic loads of products based on them lead to heating, which is due to the phenomenon of mechanical hysteresis. The consequence is a deterioration of their performance over time and, as a consequence, a reduction in service life. The main method for increasing the interfacial interaction for ceramic fillers is to ensure the penetration of rubber molecules into the interplanar space (gallery) formed by the filler particles (intercalation), and the subsequent distribution of these nanoplates (exfoliation) to a thickness of several nanometers throughout the field. The aim of this work is to study the thermoelastic properties of rubbers made on the basis of nanosized mineral filler montmorillonite, which may indicate a way to solve the problem of their durability. It was investigate the influence of modified nanosize montmorilonit on thermoelastic properties of rubber composites on it basis. It is rotined that thermoelastic properties described a model, which takes into account holdings of local increase of tension for a rubber matrix and destruction of spatial net of nanoparticles with the increase of strein, which results in exotherms which show up as a result of friction between the filler particles. Quantitative analysis of the thermoelastic properties of rubber nanocomposites provides additional confirmation of the concept of the reinforcement factor, which depends on the deformation, and determines the thermoelastic properties of nanocomposites for the whole range of relative elongations.