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https://doi.org/10.26439/ulima...
Doctoral thesis
License: CC BY NC ND
Data sources: UnpayWall
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Repositorio Institucional Ulima
Bachelor thesis . 2018
Data sources: Repositorio Institucional Ulima
https://doi.org/10.26439/ulima...
Doctoral thesis . 2019 . Peer-reviewed
Data sources: Crossref
https://dx.doi.org/10.26439/ul...
Thesis
Data sources: Microsoft Academic Graph
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Lanzamiento de cerveza Monarca

descriptionPublicationkeyboard_double_arrow_right Doctoral thesis , Thesis , Bachelor thesis 18 Jan 2019 Peru Publisher:Universidad de Lima
Authors: Gutiérrez Gorriti, Milagros Arilmi;

doi: 10.26439/ulima.tesis/7539

handle: 20.500.12724/7539

Lanzamiento de cerveza Monarca

Abstract

El presente planeamiento estratégico de publicidad se basa en el ciclo de planificación de la agencia J. W. Thompson. Dentro de él se desarrollan las etapas de trabajo de marca necesarios para suministrarle identidad y posicionamiento a un nuevo producto de cerveza sin alcohol que próximamente entrará al mercado peruano bajo una campaña de lanzamiento.

Country
Peru
Related Organizations
Keywords

Bebidas sin alcohol, New products, Cerveza, Non-alcoholic beverages, Beer, Campañas publicitarias, Advertising campaigns, Nuevos productos

  • BIP!
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    This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
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    popularity
    This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
    		 Average
    influence
    This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
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    impulse
    This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
    		 Average
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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
Green
hybrid