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https://doi.org/10.26439/ulima...
Doctoral thesis . 2018 . Peer-reviewed
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Estrategias y acciones de marketing para productos, equipos y accesorios para laboratorios en el mercado industrial peruano (Omega Perú 2012)

Authors: Calle Champác, Tulio Enrique;

Estrategias y acciones de marketing para productos, equipos y accesorios para laboratorios en el mercado industrial peruano (Omega Perú 2012)

Abstract

Desarrolla los objetivos trabajados en el corto y mediano plazo relacionados con el aumento de las ventas, fidelización de clientes y mejoramiento de la imagen de Omega Perú S.A. En un contexto donde la competencia ha tomado ventaja, el trabajo realizado fue bastante arduo con estrategias y un plan de acción centrados en satisfacer las necesidades de los clientes institucionales en el mercado de comercialización de equipos, productos y accesorios para laboratorios y empresas que realizan el análisis de agua.

Country
Peru
Related Organizations
Keywords

Marketing strategies, Equipo para el control de la contaminación, Pollution control equipment, Estrategias de marketing

  • BIP!
    Impact byBIP!
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    This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
    0
    popularity
    This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
    Average
    influence
    This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
    Average
    impulse
    This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
    Average
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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
bronze