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Revista Ciencias Pedagógicas e Innovación
Article . 2020 . Peer-reviewed
License: CC BY
Data sources: Crossref
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Adaptación y medición del índice de convergencia en los medios de comunicación universitarios

Authors: Juan Pablo Trámpuz Reyes;

Adaptación y medición del índice de convergencia en los medios de comunicación universitarios

Abstract

La convergencia es un proceso que ha sumido a los medios de comunicación en una constante de cambios, lo que también involucra a los actores universitarios. En este sentido, la presente investigación se plantea como objetivos adaptar el índice de medición de la convergencia considerando las particularidades del contexto de los medios de comunicación universitarios -MCU- ecuatorianos, así como analizar el avance de cada una de sus dimensiones a partir de la implementación de esta herramienta. Los resultados obtenidos, mediante las técnicas del cuestionario y el análisis documental, dan cuenta que los MCU han profundizado más en el desarrollo de la polivalencia periodística, mientras que la participación de las audiencias, en general, todavía sigue siendo un desafío que requiere innovación y un mayor acercamiento con sus públicos. Sin embargo, se advierte que algunas cuestiones relacionadas con el tamaño, la consolidación y la integración de los grupos mediáticos con los procesos formativos, complejizan la puesta en marcha de los ámbitos de la convergencia periodística en estos espacios que conjugan lo comunicacional con lo educativo.

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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
1
Average
Average
Average
gold