The emergence of digital nomadism reflects a significant shift in perceptions of and approaches to work, blending professional responsibilities with personal desires. This study investigates the underlying factors that motivate individuals to adopt a digital nomadic lifestyle, evaluating the role of psychological and situational triggers. Grounded in approach-avoidance theory, we propose a model that examines how travel intentions, job dissatisfaction and life events influence the decision to become a digital nomad. Through a 2x2 between-subject experiment, we will assess how these factors affect the likelihood of choosing a nomadic lifestyle over traditional employment. Our findings will contribute quantitative insights into the complex decision-making process driving digital nomadism and enrich the growing research area.

Australasian Conference on Information Systems (ACIS 2024); Canberra, Australia; 2024-12-04 - 2024-12-06