Wildlife professionals in urban areas face many challenges balancing wildlife conservation and managing human–wildlife conflicts. The urban public is often more influenced by news and social media of wildlife than they are by firsthand experiences. The information they hear is typically about high-density urban species in conflict situations. Therefore, it is important to find ways to engage the public through these outlets about wildlife conservation. Recently, Cleveland Metroparks (Ohio, USA) highlighted the return of extirpated wildlife species through news and social media. This offered opportunities to capture media and public attention and share information about wildlife conservation, the value of wildlife, and the importance of natural areas.