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Geschlechterintegratives Branding Berufsbilder: Chancen für eine Steigerung des Frauenanteils?!

descriptionPublicationkeyboard_double_arrow_right Other literature type 20 Sep 2022Embargo end date: 09 Dec 2022 German
Authors: Resch, Dörte;

doi: 10.26041/fhnw-4417

Geschlechterintegratives Branding Berufsbilder: Chancen für eine Steigerung des Frauenanteils?!

Abstract

In der Präsentation wird verdeutlicht, wie geschlechterintegratives Branding bestimmter Berufsbilder, deren Attraktivität für beide Geschlechter erhöhen kann. Aufgezeigt wurde dies anhand zwei Projekten von Prof. Dr. Dörte Resch: "Dozent*innen FH: geschlechterintegratives Branding umsetzten" und "Steigerung der Attraktivität von ICT-Berufen für Frauen und Männer - Herausforderung der geschlechterspezifischen Segregation der Arbeit im ICT-Sektor durch De- und Rekonstruktion der Identitätsdiskurse der ICT-Profession".

Keywords

330 - Wirtschaft, Berufsbranding, Employer Branding, Gleichstellung, Fachkräftemangel

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Powered by OpenAIRE graph
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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
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