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B2B Stationery Buying Behavior

descriptionPublicationkeyboard_double_arrow_right Other literature type 01 Jan 2013Embargo end date: 02 Sep 2015 German
Authors: Häfliger, Andrea; Stucki, Sabine;

doi: 10.26041/fhnw-2346

B2B Stationery Buying Behavior

Abstract

In today's market economy, B2B selling contributes largely to the company's total revenue. This also pertains for the sale of stationery items. It is consequently essential to know the purchasing process, the buying behavior and the decisive buying criteria when selling to business customers. (Beitrag ist nur für FHNW Mitarbeitende sichtbar)

Keywords

330 - Wirtschaft, Brand Relevance, 659 - Werbung & Public Releations (PR), Office Supplies, B2B Buying Behavior and Process

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Powered by OpenAIRE graph
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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
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