Cross-genre marketing of Australian Roots music

"Explores the dilemma of cross-genre marketing within the Australian roots music industry, citing established marketing principles utilised within the industry as documented via interviews with industry professionals. Fifteen Australian music industry professionals (five each from the roots music sub-components of country, blues, and folk music) will be questioned regarding their views on genre identity"--Introduction.

Country

Australia

Related Organizations

Central Queensland University
Australia

Keywords

190409 Musicology and Ethnomusicology, Musicology and ethnomusicology, Music marketing

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