Abstract This paper provides general guidelines for those interested in the general mechanics of projecting and forecasting the growth of a global satellite system but, in particular, for those interested in estimating the economic benefits accruing to participants in such a system. Since it would be presumptuous to publish a business forecast for any given country this paper considers a hypothetical Latin American country, “Latina”, as exemplifying the forecasting techniques typically employed in evaluating the revenue potential of constructing an earth station and thereby adding a given country to the system.