Name: The Politics of Consumption And the Consumption of Politics
Creator: O'Shaughnessy, N
Keywords: 0508 media and communications, 9. Industry and infrastructure, 11. Sustainability, 8. Economic growth, 0502 economics and business, 05 social sciences, 1. No poverty, 12. Responsible consumption

How Authoritarian Regimes Shape Public Opinion By Using Consumer Marketing Tools

descriptionPublicationkeyboard_double_arrow_right Article 01 Jun 2017 English Publisher:Informa UK LimitedJournal:Journal of Advertising Research, volume 57, pages 121-126 (issn: 0021-8499, eissn: 1740-1909,

Authors: O'Shaughnessy, N;

doi: 10.2501/jar-2017-019

The Politics of Consumption And the Consumption of Politics

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Abstract

Marketing and advertising are usable politically in two senses. First, they provide a method of proselytization with which the target is familiar intimately (because of its salience in the consumer economy). That transference, although it is neither simple in application nor guaranteed in its

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Queen Mary University of London
United Kingdom

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