Subject. This article deals with stock pricing factors. Objectives. The article aims to identify factors affecting the share prices of Russian companies. Methods. For the study, I used content, logical, and comparative analyses. Results. The article describes the factors that influence the price of a company's shares, but are not always directly related to its management and operations. Conclusions. There is a certain lack of scientific works confirming or refuting the applicability of fundamental indicators in the problem of predicting the changes in stock prices in the Russian market, when high volatility of financial markets and increased uncertainty due to political events have changed the relationship between the market value of shares and the fundamental indicators of the issuing company. Therefore, the significance of fundamental indicators should be checked in conjunction with external factors, which makes it possible to check the appropriateness of the application of fundamental analysis in modern realities.