Subject. The article discusses the need for digital transformation of banking services in the context of ensuring the appropriate level of competitiveness of banking institutions in the Russian financial market. Objectives. The article aims to identify prospects and trends of the digital transformation of the Russian Federation's banking system in the context of improving the banks' competitive advantages and competitiveness at the current stage of development. Methods. For the study, I used the theoretical and methodological, and systems approaches. Results. The article identifies leaders in the digital transformation of banking processes and services, enabling them to provide a certain level of competitive advantages through improving the quality, accessibility and rate of services providing, as well as minimizing costs. Conclusions. The rapid development of the digital transformation of banking activities in the global financial market system necessitates the use of this experience by commercial banks of the Russian Federation.