descriptionPublicationkeyboard_double_arrow_right Preprint , Article 01 Jan 2012Publisher:Otto-von-Guericke Universität, Universitätsbibliothek, Magdeburg

Authors: Lutz-Ulrich Haack; Martin C. Reimann;

doi: 10.24352/ub.ovgu-2018-478

Compliance Framing - Framing Compliance

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Abstract

Für die systematische Sicherstellung der Einhaltung von Gesetzen und internen Richtlinien (Compliance) müssen Unternehmen diverse organisatorische Maßnahmen treffen. Compliance Management Systeme (CMS) haben insbesondere die herausfordernde Aufgabe, mittels eines internen Compliance-Marketing für eine angemessene und vor allem wirksame Compliance-Kultur zu sorgen. Die aktuelle Compliance-Literatur und Erkenntnisse der persuasiven Goal-Framing-Forschung geben unterschiedliche Handlungsempfehlungen hinsichtlich einer anzustrebenden vertrauens- versus einer anzustrebenden regelbasierten Compliance-Kultur.

Working papers series, ISSN 2628-1724, 2012, Heft 6

Keywords

Compliance, Compliance-Kultur, regelbasierte Compliance- Kultur, vertrauensbasierte Compliance-Kultur, Compliance- Marketing, Compliance-Grundtonalität, Compliance Management System, Compliance-Framing, Compliance-Goal-Framing

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