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Jurnal Teknologi Informasi dan Pendidikan
Article . 2023 . Peer-reviewed
License: CC BY SA
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Analysis of Mobile Banking Acceptance in Indonesia using Extended TAM (Technology Acceptance Model)

Authors: Imam Andhika;

Analysis of Mobile Banking Acceptance in Indonesia using Extended TAM (Technology Acceptance Model)

Abstract

Penggunaan teknologi informasi dan komunikasi yang terus berkembang dari tahun ke tahun merupakan salah satu kunci keberhasilan sebuah organisasi dalam persaingan bisnis di era pandemi saat ini. Sejalan dengan perkembangan teknologi dan informasi tersebut pihak perbankan juga menawarkan kemudahan terhadap jasa perbankan melalui aplikasi mobile banking (m-banking) yang dapat diakses melalui smartphone. Penelitian ini bertujuan untuk meneliti faktor- faktor yang dapat mempengaruhi penerimaan aplikasi m- banking di Indonesia. Data yang diperoleh melalui survei terhadap 412 orang pengguna m-banking di berbagai wilayah di Indonesia dianalisis dengan mengguanan structural equation modeling (SEM) dengan kerangka Technology Acceptance Model yang telah dikontekstualisasikan (Extended TAM). Hasil yang didapat menunjukkan sikap positif (attitudes), manfaat (perceived usefulness), dan kemudahan (perceived ease of use) yang dirasakan dalam penggunaan m-banking masih menjadi alasan utama dalam adopsi teknologi ini disamping pengaruh lingkungan sosial (social influence) dan pemahaman akan risiko (perceived risk) yang dimiliki oleh teknologi m-banking. Sementara itu, ketakutan akan kendala teknis (fear when using technology) dalam penggunaan teknologi m-banking berpotensi menjadi penghambat dalam adopsi teknologi ini. Hasil dari penelitian ini dapat membantu kalangan perbankan dan pemangku kebijakan dalam merumuskan langkah-langkah strategis untuk meningkatkan adopsi teknologi dan aplikasi m- banking, khususnya di Indonesia.

Keywords

Information technology, T58.5-58.64, m-banking smartphone ▪ technology acceptance ▪ technology acceptance model ▪ structural equation modeling

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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
gold