In the article, the author examines the problems associated with increasing the relevance of television news programs in the context of intense competition between television and such modern media as news feeds, blogs, social networks, YouTube channels, which, due to their technical capabilities, can provide higher operational efficiency. presentation of news content compared to traditional televison news releases. In these conditions, television channels, as well as authors of television programs specializing in the genre of news television, have to look for fundamentally new approaches to broadcasting news, especially taking into account the capabilities of a modern person through various gadgets, they are constantly in the information news space. The article points out that attempts to "beat" the Internet as a source of information are futile for modern television; response. It is such formats that can contribute to solving the problems of news television are longread and financing, which are focused on broadcasting news through an appeal to the personality of the Hero of a television program, which is not only a form of increasing the competitiveness of the television news genre, but also carries a significant social potential. because in the center of the news is a person, as the main creator of events and its participant. The article points out that these formats on Ukrainian television are based on a human story that lasts in time, characterizes a fairly long cycle of events in which the hero takes part. Currently, this format is actively used by various television projects, among which the most successful are “Visiting Dmitry Gordon”, “Life of Vidomeh People”, “Secular News”. In the article, using the example of these projects, the features of longread and financial formats are described, their characteristic features are determined, as well as their prospects in the context of solving the problems of the domestic news genre on television.