In this text, I aim to develop some ideas about the culture of consumption, from its beginnings during the Industrial Revolution, starting with the framework of the capitalist system and the liberal market. The purpose of this text is to analyze the concept and history of the culture of consumption, also addressing the meaning that consumer goods bring to individuals, their rituals with certain possessions, and aiming to understand how a consumer is manipulated into adopting this type of consumerist mindset through the intervention of advertising and digital marketing, which in modern times shapes the consumer's mind. To this end, a theoretical framework analysis on the culture of consumption was conducted with the help of authors McCracken (2007), Barbosa (2004), Slater (2001), and Taschner (1996), who seek to analyze and understand the culture and society of consumption.