This chapter examines the role of local politicians’ social backgrounds in their electability through a conjoint experiment comparing voters’ preferences for municipal and parliamentary election candidates. We investigate whether certain personal characteristics matter in local elections and how these differ from parliamentary elections. Voters generally prefer middle-aged candidates, women, and candidates with political experience. Higher education is favored, while candidates with only primary education receive less support. These patterns are similar for both electoral levels, although political experience is more crucial in parliamentary elections. Additionally, voters tend to prefer candidates resembling themselves in age, gender, and education. This chapter contributes by clarifying how voters differentiate between local and national electoral contexts and identifying influential candidate characteristics.