As a pioneer of Chinese cinema, Zhang Yimou, has directed anumber of films spanning various historical periods, genres and techniques, but if there is a style or technique that really defines him, this is the skillful, symbolic and communicative use of color.Many critics claim that red is the color that voluntarily characterizes his films, but he himself tells how this distinctive preference of his first films was due to the environment in which he grew up in Northern China, in which red for centuries has not only been the bearer of meanings, but also a cultural heritage, a representative sign of a past to be rediscovered and preserved. In fact, many aspects of the culture of this great country converge in red and in the term that translates it, so much so as to be a metaphor for customs, traditions and feelings. In this research we have tried to go beyond this cliché by taking into consideration the whole of his film production. We analyzed five films: two wuxia(a narrative genre, typical of Chinese cinema, which mixes martial arts with fantastic and adventurous elements), the first Hero (2002), where the color of the clothes, draperies and sets changes according to the unfolding of the story and the last, Shadow (2018), in which the color belongs directly to the set design and costumes, and which brings us back to the black and white painting that inspired generations of Chinese writers.Then we analyzed three other historical-social films, Red Sorghum (1987), Ju Dou (1990) and Raise the Red Lantern (1991) which represent Chinese society in the 1920s and 1930s. In the analysis of these films we have been able to identify three different ways of using color: one narrative, one symbolic and one that we can define as historical-aesthetic.