The relationship between conformity to social norms, persuasibility and counternormative persuasion was studied among residents of a home for aged. In general the residents were highly persuasible and some were clearly more persuasible than others. However, no relationship was found between the tendency to agree with the interviewers and conformity to the norms of the home. Furthermore, highly conforming residents were found to be most resistant to counternormative persuasive appeals. Conforming individuals evaluated the home highly and tended to regard it as a positive reference group while simultaneously indicating a lack of interest in people and events outside the home. It was concluded that conformity was less dependent upon a general compliance tendency than upon commitment to normative standards of the home.