Animals and vascular plants are known to defend themselves facultatively against pathogens, with innate receptors mediating their resistance. Macroalgal defense against microorganisms, in contrast, has until recently been regarded mainly as constitutive. Indeed, many macroalgae appear to be chemically defended at constantly high levels, and this is possibly one of the reasons why the first evidence of pathogen-aroused resistance in a macroalga was detected only a decade ago. Here, I summarize the results of studies that indicate the existence of pathogen-activated or pathogen-induced macroalgal defense. Most indications so far come from molecular investigations, which revealed major functional similarities among the defense systems of distant macroalgal clades and the innate immune systems of vascular plants and metazoans. Homologies exist in the primary and secondary defense-activating signals, as well as in the enzymes that are involved and the cellular responses that are activated. This strongly suggests that innate immunity also exists in relatively distinct macroalgal clades. However, a macroalgal receptor still needs to be isolated and characterized, and the molecular concept of macroalgal receptor-mediated immunity needs to be complemented with an ecological perspective on pathogen-induced defense, to develop a joint neuroecological perspective on seaweed-microbe interactions.