Economics and Business

descriptionPublicationkeyboard_double_arrow_right Article , Part of book or chapter of book 01 Jan 1991Publisher:Oxford University Press (OUP)Journal:The Economic Journal, volume 101, page 57 (issn: 0013-0133,

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Authors: Kay, John A;

doi: 10.2307/2233838 , 10.1093/0198292228.003.0001

Economics and Business

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Abstract

Abstract This chapter explains why economics has had such a limited impact on business, and what should be done about it. The economics relevant to business is principally that which deals with markets and the interactions of firms, not the economics that deals with macroeconomic forecasting. Advances in the former have not been well documented, and most people are not aware of their existence. This chapter outlines their scope.

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London Business School
United Kingdom

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