Scholars and scientists do research to create new knowledge so that other scholars and scientists can use it to create still more new knowledge and to apply it to improving people's lives. They are paid to do research, but not to report their research: that they do for free, because it is not royalty-revenue from their research papers but their "research impact" that pays their salaries, funds their further research, earns them prestige and prizes, etc. "Research impact" means how much of a contribution your research makes to further research: do other researchers read, use, cite, and apply your findings? The more they do, the higher your research impact. One way to measure this is by counting how many researchers use and cite your work in their own research papers.