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Article . 2012 . Peer-reviewed
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La relación entre la habilidad directiva y la satisfacción de los clientes en la industria del mueble de España Un estudio empírico

Authors: Maldonado Guzmán Gonzalo;

La relación entre la habilidad directiva y la satisfacción de los clientes en la industria del mueble de España Un estudio empírico

Abstract

<p>En un mercado altamente competitivo y globalizado como en el que se desarrollan actualmente las organizaciones, las habilidades directivas que poseen los gerentes son un elemento intangible altamente valorado por los empresarios o empleadores; más aún, la satisfacción de los clientes es una de las principales estrategias de los empresarios.</p><p>Por ello, este trabajo tiene como objetivo analizar los efectos que ejerce la capacidad directiva de los gerentes de logística en la satisfacción de los clientes de las empresas que integran la industria del mueble de España.</p><p>El análisis empírico se llevó a cabo en una muestra de 322 empresas productoras de muebles con veinte o más trabajadores, y que al menos hubiesen realizado una exportación y/o participado en la Feria Internacional del Mueble de Valencia en las ediciones 2005 y/o 2006.</p><p>Los resultados obtenidos indican que la experiencia, habilidades y formación ejercen un impacto positivo en el desempeño de los gerentes de logística, quienes a su vez ejercen un impacto positivo en la capacidad directiva, la cual ejerce un impacto positivo en la satisfacción de los clientes</p>

Keywords

experiencia, habilidades, desempeño, capacidad directiva, satisfacción de los clientes

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    popularity
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    influence
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    This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
1
Average
Average
Average
gold