For centuries, the people living on earth have been trying to solve these mysteries and messages of nature, and that's when they form their culture. The diversity of national cultures enriches the typical human and world culture. A person who gets to know someone else's national culture and introduces it to universal material and spiritual values makes his inner world much more prosperous.The relevance of the chosen topic is determined by the understanding folklore genre, realised with the help of a complex of specific linguistic means that have not been sufficiently researched within the framework of cultural linguistics. As an integral part of the national culture, folklore plays a critical role. Depending on who makes the culture and its level, sociologists distinguish three forms of culture: popular, mass and elite.In folk culture, two levels are distinguished – high, which originates from folklore and includes fairy tales, epics, folk legends, ancient dances, etc., and low, manifested in the framework of the so-called pop culture.