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IMPACT OF GENERIC ADVERTISING ON THE IMPORT DEMAND FOR U.S. FROZEN CONCENTRATED ORANGE JUICE IN CANADA

descriptionPublicationkeyboard_double_arrow_right Other literature type 01 Jan 1975 English Publisher:Unknown
Authors: Chern, Wen S.; Chern, Wen S.;

doi: 10.22004/ag.econ.284584

IMPACT OF GENERIC ADVERTISING ON THE IMPORT DEMAND FOR U.S. FROZEN CONCENTRATED ORANGE JUICE IN CANADA

Abstract

The geometric lag model is shown to be superior to the arithmetic lag model for estimating the impact of citrus advertising. The results show that both short-run and long-run advertising elasticities are less than unity at current expenditures. The study concludes that more spending is necessary for the citrus advertising activities to be profitable.

Keywords

arithmetic lag, geometric lag, advertising elasticity, Research Methods/ Statistical Methods

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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
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