The purpose of the research conducted was to determine consumer satisfaction using the geotagging feature on Instagram social media. Provide information to readers who have an interest in using Instagram geotags to find out consumer behavior, especially consumer satisfaction. As reference material for future research on consumer satisfaction in influencing consumer behavior. This research is expected to play a role in the development of knowledge in the field of marketing management and can provide input and considerations to readers in analyzing changes in consumer behavior, especially in consumer satisfaction.