A comparative performance analysis has been conducted to examine the various factors associated with establishing and operating a commercial rose cut-flower greenhouse in ten different locations across the United States. Plant productivity, defined as net blooms produced per plant per year, is largely dependent upon local climatic conditions and technological improvements. Regional variations in productivity have been explicitly analyzed. The greenhouse operation is assumed to be four acres in size and the facilities utilize current technologies. The operation is designed as a professionally-organized company with an owner/manager, grower, and salesperson. The primary product is a red hybrid tea rose for sales. Selling markets vary by location, but in general they are large metropolitan areas. The analysis strongly indicates that new installations for cut-flower rose production are profitable in several areas in the U.S. Southwest, particularly in New Mexico, Arizona, and Texas. No ones stands out as a favored location. Las Cruces, New Mexico, has the highest net present volume and return on investment results. 68 refs., 1 fig., 8 tabs.