Tracing flows of information in our quantum Universe explains why we see the world as classical. Quantum principle of superposition decrees every combination of quantum states a legal quantum state. This is at odds with our experience. Decoherence selects preferred pointer states that survive interaction with the environment. They are localized and effectively classical. They persist while their superpositions decohere. Here we consider emergence of `the classical' starting at a more fundamental pre-decoherence level, tracing the origin of preferred pointer states and deducing their probabilities from the core quantum postulates. We also explore role of the environment as medium through which observers acquire information. This mode of information transfer leads to perception of objective classical reality.