
doi: 10.2146/ajhp070199
pmid: 18192267
You are constantly bombarded with marketing for everything from drugs to software to equipment, all promising to make the pharmacy more efficient, more appealing, more advanced. But what is marketing, really? Marketing is nothing more than packaging an idea to achieve an end. When the idea is a
Marketing, Pharmaceutical Preparations, Terminology as Topic, Pharmacy Service, Hospital
Marketing, Pharmaceutical Preparations, Terminology as Topic, Pharmacy Service, Hospital
| selected citations These citations are derived from selected sources. This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically). | 0 | |
| popularity This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network. | Average | |
| influence This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically). | Average | |
| impulse This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network. | Average |
