IDEXX Laboratories manufactures and sells test kits for detecting bovine viral diarrhea virus (BVDV) in beef and dairy cattle. IDEXX wanted to understand BVDV vaccination and testing practices among veterinarians in US and Europe, including a better understanding of similarities and differences between the two regions; use and cost of BVDV tests; BVDV impact on productivity; and satisfaction with current diagnostic methods.