The relationships among the functional units along a value chain vary from one business organization to another. These relationships are generally well defined in the organizational chart. We can define the performance of one functional group for other group along the same value chain as 'outputs' of the former. The functional group receiving the output is termed as internal customer. Therefore, satisfaction of these customers is the focal point of the organization. This paper highlights the key factors that affect satisfaction level by analyzing the data collected within a particular organization and further suggests the potential area to be considered to maintain the high level of satisfaction.