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Clickprints on the Web: Are There Signatures in Web Browsing Data?

Authors: Yinghui Yang; Balaji Padmanabhan;

Clickprints on the Web: Are There Signatures in Web Browsing Data?

Abstract

We address the question of whether people have unique signatures - or clickprints - when they browse the Web. The importance of being able to answer this can be significant given applications to electronic commerce in general and in particular online fraud detection, a major problem in electronic commerce costing the economy billions of dollars annually. In this paper we present a general framework and specific formulations of this "unique clickprint determination problem". We explore one specific formulation for which we show how the unique clickprint determination problem can be cast more generally as an aggregation problem. To solve this we develop formal methods to determine the optimal amount of user data that must be aggregated before unique clickprints can be deemed to exist.

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citations
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
19
Average
Top 10%
Average
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