This case examines a proposed $2 billion asset-backed securitization offering that is to be supported by Formula One's television broadcasting rights. The case is written from the perspective of Steve Din, executive director of Securitization for Morgan Stanley Dean Witter, who is responsible for placing the securities in September 1998. The proposed Eurobond issuance for Formula One (F1) follows a delayed initial public offering (IPO) in 1997 that failed to materialize owing to disputes with the Formula One teams. In the wake of the delayed IPO, Morgan Stanley Dean Witter replaced Salomon Brothers as the adviser to Bernie Ecclestone, the eccentric billionaire owner of the F1 trademarks, and became the lead manager for the $2 billion structured finance placement meant to bridge Formula One to an eventual IPO. Students are asked to recommend a course of action to meet the challenges of marketing the new issue. The case is designed for use in finance electives focusing on financing methods, investment banking, securitization, or other advanced topics in corporate finance.