This article explores the interplay among economic imperatives within the entertainment business, the mafia's role in the creation of its own media image, and the production of gangster films. Taking Japan as a case study, the paper shows that, when given the chance to influence the content of gangster movies, crime bosses have portrayed themselves as benevolent patriarchs and a positive force in society, rather the anti-heroes of classic American gangster movies. In Japan, such a choice had, however, the unintended consequence of a decline in audience interest and eventually led to the demise of studio yakuza movies. Ultimately, the paper shows that the mafia control over art can lead to the death of art—something that is bad for the mafia as well.