<p>On January 29-30, 2026, the Financial University hosted the International Scientific and Methodological Conference "Foresight of Education: University of the Future", dedicated to the development of the Russian education system. On January 30, 2026, V.V. Panyukova took part in the session "Modern Marketing of Education: Strategies and Tactics". During the session, V.V. Panyukova made a presentation on marketing of academic partnerships.</p> <p>The purpose of this study is to assess the specifics of organizing and promoting academic partnership programs, determine prospects for their development, evaluate the effectiveness of cooperation models between federal universities and regional educational institutions, as well as between national and foreign educational organizations, primarily within the framework of collaboration with educational institutions from friendly countries.</p> <div> <br> </div>