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SSRN Electronic Journal
Article
Data sources: UnpayWall
Research Papers in Economics
Preprint . 2003
Full-Text: https://mpra.ub.uni-muenchen.de/31660/1/MPRA_paper_31660.pdf
Data sources: Research Papers in Economics
SSRN Electronic Journal
Article . 2004 . Peer-reviewed
Data sources: Crossref
https://dx.doi.org/10.2139/ssr...
Other literature type
Data sources: Microsoft Academic Graph
https://dx.doi.org/10.2139/ssr...
Other literature type
Data sources: Microsoft Academic Graph
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Global Product as a Result of Globalization Process

descriptionPublicationkeyboard_double_arrow_right Article , Other literature type , Preprint 01 Jan 2004 English Publisher:Elsevier BVJournal:SSRN Electronic Journal (eissn: 1556-5068, Copyright policy )
Authors: Wach, Krzysztof;

doi: 10.2139/ssrn.603201

Global Product as a Result of Globalization Process

Abstract

The paper elaborates on the process of global product creation. The author tries to define a global product. Basic product strategies on global market are described, among them: standardization, adaptation and diversification. Premises and conditions for product standardization as well as determiners of standardization and adaptation are quoted. Many examples of global product and its strategies are described.

Related Organizations
Keywords

global product, globalization, standardization, adaptation, product positioning, jel: jel:F15, jel: jel:M30

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    popularity
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    influence
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    This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
bronze