Powered by OpenAIRE graph
Found an issue? Give us feedback
https://doi.org/10.2...arrow_drop_down
https://doi.org/10.2139/ssrn.5...
Article . 2025 . Peer-reviewed
Data sources: Crossref
https://doi.org/10.1093/978019...
Part of book or chapter of book . 2025 . Peer-reviewed
Data sources: Crossref
versions View all 2 versions
addClaim

AI in Retail Banking

Authors: Lars Hornuf; Matthias Mattusch;

AI in Retail Banking

Abstract

Abstract Retail banking serves as the primary interface between the financial system and society, and thus AI advances in this field are highly visible and potentially disruptive. This article synthesizes numerous publicly communicated bank use cases, recent academic research, and insights from expert interviews to systematize current and anticipated AI developments in retail banking. Although these changes may appear abrupt to customers, they largely follow a logical progression when considered in the larger contexts of finance, information systems, and management science. These previously separate research domains are now converging through increasing customer orientation and service-centric approaches. Across use cases, the trend is toward highly personalized, comprehensive services—a “family office for everyone”—paired with efforts to support do-it-yourself financial management. For bankers, it is essential to recognize preferences for passive or active customer engagement to optimize resource allocation and to maintain competitiveness in a customer-centric market. For retail bank customers, AI may feel revolutionary, especially when it works seamlessly and intuitively. However, a smooth customer experience does not mean that challenges do not exist. Critical issues such as conflicts of interest, neutrality, and transparency in AI interactions remain largely unexplored through experimental and longitudinal studies. To advance future research, scholars must adopt interdisciplinary perspectives that integrate the technical and broader social science dimensions of AI in retail banking.

Related Organizations
  • BIP!
    Impact byBIP!
    selected citations
    These citations are derived from selected sources.
    This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
    0
    popularity
    This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
    Average
    influence
    This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
    Average
    impulse
    This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
    Average
Powered by OpenAIRE graph
Found an issue? Give us feedback
selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
Upload OA version
Are you the author of this publication? Upload your Open Access version to Zenodo!
It’s fast and easy, just two clicks!