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Determining Factors of University Students' Binge-Watching Attitudes

Authors: Murat Aytas; Ismail Berkay Topatan;

Determining Factors of University Students' Binge-Watching Attitudes

Abstract

Binge-watching (BW), defined as watching multiple episodes of a series or program in a single sitting, is recognized as a new and widespread form of viewing, especially with online streaming services. This study investigates the factors determining university students' binge-watching attitudes and the relationship of these factors with demographic characteristics. Data were collected using a survey adapted from the "Watching TV Series Motives Questionnaire (WTSMQ)" and the "Binge-Watching Engagement and Symptoms Questionnaire (BWESQ)" developed by Flayelle and colleagues (2019). The survey was conducted online with the participation of 636 university students to evaluate participants' motivations for watching internet series, their BW attitudes, and the relationship of these behaviors with demographic factors such as age, gender, and education level. The results demonstrate that students' BW behavior is strongly associated with positive motivations such as ease of access, entertainment, and social interaction. Specifically, a significant positive correlation between entertainment motivation and BW behavior was found (r = .240, p > .01). Additionally, it was determined that female students exhibit significantly higher BW behavior compared to male students, and BW attitudes/behaviors decrease with increasing age and education level. Participants who have never worked show more BW behavior compared to those who have worked or are currently working.

Related Organizations
Keywords

Social sciences (General), H1-99, Q1-390, Binge-watching, Science (General), Digital video platforms, Watching motivations, Video on demand, Serials, Research Article

  • BIP!
    Impact byBIP!
    selected citations
    These citations are derived from selected sources.
    This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
    3
    popularity
    This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
    Top 10%
    influence
    This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
    Average
    impulse
    This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
    Average
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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
3
Top 10%
Average
Average
Green
gold