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SSRN Electronic Journal
Article . 2023 . Peer-reviewed
Data sources: Crossref
SSRN Electronic Journal
Article . 2023 . Peer-reviewed
Data sources: Crossref
EconStor
Research . 2023
Data sources: EconStor
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Conducting Qualitative Interviews with AI

Authors: Chopra, Felix; Haaland, Ingar;

Conducting Qualitative Interviews with AI

Abstract

Qualitative interviews are one of the fundamental tools of empirical social science research and give individuals the opportunity to explain how they understand and interpret the world, allowing researchers to capture detailed and nuanced insights into complex phenomena. However, qualitative interviews are seldom used in economics and other disciplines inclined toward quantitative data analysis, likely due to concerns about limited scalability, high costs, and low generalizability. In this paper, we introduce an AI-assisted method to conduct semi-structured interviews. This approach retains the depth of traditional qualitative research while enabling large-scale, cost-effective data collection suitable for quantitative analysis. We demonstrate the feasibility of this approach through a large-scale data collection to understand the stock market participation puzzle. Our 395 interviews allow for quantitative analysis that we demonstrate yields richer and more robust conclusions compared to qualitative interviews with traditional sample sizes as well as to survey responses to a single open-ended question. We also demonstrate high interviewee satisfaction with the AI-assisted interviews. In fact, a majority of respondents indicate a strict preference for AI-assisted interviews over human-led interviews. Our novel AI-assisted approach bridges the divide between qualitative and quantitative data analysis and substantially lowers the barriers and costs of conducting qualitative interviews at scale.

Keywords

Stock Market Participation, C83, Interviews, Large Language Models, Qualitative Methods, ddc:330, Artificial Intelligence, C90, Z13, D91, D14

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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
25
Top 10%
Top 10%
Top 10%
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