
TV audiences today are more likely to use an additional media device to further engage with the television content, a phenomenon known as “second screening”. This study takes second screening research into an authoritarian context to investigate what motivates users to search for information, engage in discussions, and post on social media. We apply an O-S-O-R model and demonstrates an integrated procedure of second screening’s political effects among citizens of Beijing. Our findings showed that most of the direct and indirect paths in this model were significantly positive. The theoretical and practical implications of these findings are also discussed.
political knowledge, second screening, internal political efficacy, Communication. Mass media, O-S-O-R model, political participation, P87-96, Journalism. The periodical press, etc., PN4699-5650
political knowledge, second screening, internal political efficacy, Communication. Mass media, O-S-O-R model, political participation, P87-96, Journalism. The periodical press, etc., PN4699-5650
| selected citations These citations are derived from selected sources. This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically). | 4 | |
| popularity This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network. | Top 10% | |
| influence This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically). | Average | |
| impulse This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network. | Top 10% |
