Portuguese Abstract: A crise economica, provocada pela Pandemia do novo coronavirus (COVID-19), tem um impacto significativo nas praticas de compras e na maneira como os consumidores justificam seus padroes de consumo. Particularmente no campo da moda, os consumidores enfrentam um conflito entre o desejo de consumir devido as mudancas rapidas nas tendencias da moda e o enfrentamento da diminuicao do poder de compra em funcao da crise instalada. O objetivo da presente pesquisa e analisar como a crise economica atual afetou o comportamento de consumo de moda dos consumidores e quais as praticas alternativas de consumo que tem emergido. Para atingir o objetivo da pesquisa, foram utilizadas vinte entrevistas semiestruturadas durante os meses de abril e maio de 2020. A pesquisa ainda esclarece os sentimentos subjacentes envolvidos devido a mudancas nos padroes de consumo. Alguns dos temas que emergem; reutilizar, reduzir e recusar, que estao alinhados com os achados anteriores sobre anticonsumo, mas desta vez os motivos dos consumidores nao sao voluntarios, mas sim provocados por uma crise generalizada na saude com consequencias economicas. O estudo evidencia ainda que existem sentimentos positivos e negativos associados a mudancas no comportamento do consumo devido a crise economica atual. Juntamente com a compreensao das adaptacoes no comportamento do consumo, a antecipacao dessas emocoes conflitantes resultantes do anticonsumo relacionado a crise e importante para profissionais de marketing e varejistas preocupados em desenvolver estrategias de resposta apropriadas para o pos-Pandemia da COVID-19. English Abstract: The economic crisis, caused by the Pandemic of the new coronavirus (COVID-19), has a significant impact on purchasing practices and the way consumers justify their consumption patterns. Particularly in the field of fashion, consumers face a conflict between the desire to consume due to rapid changes in fashion trends and facing the decrease in purchasing power due to the installed crisis. The aim of this research is to analyze how the current economic crisis has affected consumers' fashion consumption behavior and what alternative consumption practices have emerged. To achieve the research objective, twenty semi-structured interviews were used during the months of April and May 2020. The survey also clarifies the underlying feelings involved due to changes in consumption patterns. Some of the themes that emerge; reuse, reduce and reject, which are in line with previous findings on anti-consumption, but this time the reasons for consumers are not voluntary, but caused by a general health crisis with economic consequences. The study also shows that there are positive and negative feelings associated with changes in consumer behavior due to the current economic crisis. Together with the understanding of adaptations in consumption behavior, anticipating these conflicting emotions resulting from crisis-related anti-consumption is important for marketers and retailers concerned with developing appropriate response strategies for the post-Pandemic of COVID-19.