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The Impact of Air Pollution on Movie Theater Admissions

descriptionPublicationkeyboard_double_arrow_right Article , Other literature type 01 Jan 2020Publisher:Elsevier BVJournal:SSRN Electronic Journal (eissn: 1556-5068,

Authors: Junjie Zhang; Zijun Luo; Xiaobo He; Xiaobo He;

doi: 10.2139/ssrn.3585194 , 10.1016/j.jeem.2022.102626

The Impact of Air Pollution on Movie Theater Admissions

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Abstract

We provide new evidence of pollution avoidance in the movie theater market. Our analysis is based on a unique data set of high-frequency movie ticket sales in China at the movie- and city-level during 2012-2014. We estimate that one pollution day reduces the market share of a movie by 2.26%, other things being equal. On average, the popular movies are inelastic to air pollution. However, as air quality deteriorates, even the blockbuster movies start to suffer a box-office loss during the heavy pollution episodes. Our results suggest that air pollution suppresses demand for a consumer sector in a largely indoor environment.

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Impact byBIP!

	citations This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).	30
	popularity This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.	Top 10%
	influence This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).	Top 10%
	impulse This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.	Top 10%