AbstractA critical issue for many governments is boosting the adoption rates of products or technologies that enhance consumer surplus or total social welfare. Governments may, for example, pay subsidies to producers or to consumers to stimulate the manufacture or consumption of specific products, for example, energy‐efficient appliances or more effective drugs. This research proposes a strategic government investment policy, namely, share acquisition, and demonstrates its effectiveness in reaching societal objectives. We consider a Cournot quantities‐choice market comprised of homogeneous firms where the government intervenes to buy shares, and turning private firms into state‐owned enterprises. We recognize that purchasing a single private firm is the optimal policy for the government to reach its societal objectives. Additionally, taking into consideration financial constraints, we find that the optimal stake increases with the budget. Compared with the optimal output‐based subsidy policy, when the budget is low, the optimal government investment policy induces a higher consumer surplus. In addition, in differentiated Cournot competition, under which firms compete in selling substitutable products, we find that when the budget is sufficient, the optimal stake purchased first decreases and then increases according to the substitutability level among products.